PureCircle sees beverage opportunity

05/23/2013 | BeverageDaily.com (France)

Product launches with stevia "nearly doubled" in 2012, and beverage opportunities remain high, said Jason Hecker, vice president of global marketing and innovation for PureCircle. "There are two categories that are now taking advantage of stevia that have tremendous potential," he said, "carbonated soft drinks and flavored milks."

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BeverageDaily.com (France)

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