Saatchi CEO talks shopper-marketing success

05/23/2013 | ConfectioneryNews.com (France)

Dina Howell, worldwide CEO of shopper-marketing agency Saatchi & Saatchi X, said at the Sweets & Snacks Expo that capturing sales is about making an emotional connection. "If you capture someone's heart, you'll capture their wallet," she said.

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ConfectioneryNews.com (France)

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