Social media marketing with empowerment and accountability

05/23/2013 | B2C Marketing Insider

When developing a plan for B2B marketing on social networks, it's important to consider which networks fit your company, clearly define your goals and empower an employee to take ownership, Dan Stasiewski writes. Also, be sure to encourage creativity and experimentation, and put the people in charge of your social activities in charge of social ads as well so paid and unpaid activity can be coordinated with the overarching goal.

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