Barron's: Yahoo! deserves more respect

05/24/2006 | Barron's (subscription required)

Too often lost in the hype over Google is that its close rival Yahoo! is still an excellent investment at a much more affordable stock price. Among the company's attributes: It boasts the Web's biggest audience, it offers the most options for marketers, leads the Web in non-search ads and ranks a close second to Google in paid search.

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