Starwood announces repositioning for Four Points

05/24/2006 |

Starwood Hotels & Resorts Worldwide says it plans new positioning for its Four Points by Sheraton brand, with new prototypes and a logo stressing a theme of being "honest, uncomplicated and comfortable." The company also says it has added a new program called Yahoo Link at Sheraton, putting PC workstations with Internet access, newspapers, board games and flat-panel TVs in lobbies.

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