Simon & Schuster eyes Internet videos to boost book sales

05/24/2007 | CNET

Simon & Schuster will launch an Internet channel in June featuring videos of authors discussing their books and inspiration, and describing the settings and context of different stories. "The book-publishing industry has to compete with the Internet now and publishers should be taking advantage of the Internet," said Ed McCoyd, director of digital policy at the Association of American Publishers. "I see so much of the industry going toward social networking and I think viral marketing can really take hold."

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