Ad Age picks its show business winners

05/24/2010 | Advertising Age (tiered subscription model)

Sony Pictures won the top slot on the Advertising Age Entertainment A-List on the strength of its $2 billion in box office -- the highest in company history. The studio adroitly took advantage of viral and social-media marketing opportunities to make hits out of films with few stars or franchised characters. Teen idol Justin Bieber made the list for his ascent of the pop charts, as did the film "The Blind Side" for its use of faith-based marketing.

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