Budweiser takes global view of World Cup campaign

05/24/2010 | Wall Street Journal, The

Budweiser, the official beer of the World Cup, is not widely consumed in South Africa, but Anheuser-Busch InBev is setting its sights on the viewers from around the world who will be watching the game. Meanwhile, SABMiller is making sure its Castle Lager, sponsor of the South African national soccer team, is positioned as the beer of choice within the country.

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