Dr Pepper Snapple Group to reformulate 7UP

05/24/2010 | Wall Street Journal, The

Dr Pepper Snapple Group is changing the recipe for 7UP to give the beverage a "crisper" lemon and lime taste. New packaging graphics and an ad campaign will support the changed drink, set to hit retail shelves in September. "We grew 7UP last year. We wanted to see if we could accelerate it," said the company's chief marketing officer.

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