Google TV has a receptive ad-media audience

05/24/2010 | Bloomberg Businessweek

Google TV says it believes that live viewer interaction will be the next big thing for advertising, and so far advertisers and media agencies agree with the search titan. "Google is going to revolutionize the way we use media," said Shattuck Groome, president of New York ad agency Gotham Direct Interactive. "It's the future of advertising."

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