Merchants walk a fine line with expanded outlet strategy

05/24/2010 | Reuters

A growing number of upscale retailers including Nordstrom and Saks are adding outlet stores as part of a strategy to increase sales by reaching middle-income shoppers whose budgets don't stretch to full-price high-end stores. Some industry watchers wonder whether the strategy could backfire at some point, eating into full-price sales and potentially tarnishing the image of upscale brands.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Men's Associate Account Executive
Perry Ellis International
New York City, New York
Art Director
Vera Bradley
Roanoke, Indiana
Product Merchant - Gifts, Home Decor
Kansas City, Missouri
Project Manager Global HR Operations GE HR
Bentonville, Arkansas
Manager, Omni-channel Change Management
Gap Inc./Growth Innovation and Digital