Product, marketing put Ford sales in high gear

05/24/2010 | Adweek

A much improved product and the "Drive One" marketing effort by WPP's Team Detroit helped boost Ford Motor Co. to a $2 billion first-quarter operating profit and improve its image to No. 1 among U.S. automakers, per J.D. Power's Auto Intelligence Monitor. The automaker is notable for leading vehicle launches with social-media blitzes.

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