Product, marketing put Ford sales in high gear

05/24/2010 | Adweek

A much improved product and the "Drive One" marketing effort by WPP's Team Detroit helped boost Ford Motor Co. to a $2 billion first-quarter operating profit and improve its image to No. 1 among U.S. automakers, per J.D. Power's Auto Intelligence Monitor. The automaker is notable for leading vehicle launches with social-media blitzes.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA