Are you nothing but a cliché?

05/24/2011 |

Your e-mail signature or personal branding statement should use simple words and avoid clichés, this blogger writes. "I know it means a lot to you, because after all, you are the best problem solver in the world (or whatever cliche message you have), but the problem is, it doesn't matter what it means to you. It matters what it means to others (NOTHING)," the blogger writes.

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