How to cash in when Oprah comes calling

05/24/2011 | Bloomberg Businessweek

An endorsement from Oprah Winfrey is worth its weight in gold -- but only if the companies behind the brands can make the most of their moments in the spotlight. Firms that are nimble enough to scale up rapidly have been able to turn a spot on Oprah's show into lasting success, but many others faltered as their fame faded.

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