It's Friday! Break out the pearls and patent leather

05/24/2011 | Wall Street Journal, The

Casual Friday isn't much of a perk at many small businesses, where jeans and polos rule the runway every day. So marketing firm Ignited decided to zig when others were zagging, and Friday became the day for dressing up. "Since our normal attire is very casual all of the time, a group in our office thought it would be fun to do the opposite," CEO Eric Johnson says.

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Wall Street Journal, The

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