Social games are bridging into other media

05/24/2011 | ClickZ

"Kung Fu Panda" and "Megamind" are two examples of recent movie brands that have branched over into the social gaming world, which is also winning attention from celebrities and the recording industry. Zynga is customizing its "FarmVille" game for a tie-in with Lady Gaga's newest album, and Playfish is partnering with TV chef Jamie Oliver.

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