What Panera learned from early menu-labeling efforts

05/24/2011 | SmartBrief/SmartBlog on Restaurants

Panera Bread began studying the issue of menu labeling back when New York City started talking about making it a requirement for restaurant chains. Chief Concept Officer Scott Davis shared at the NRA Show the company's strategy for divvying up its offerings into categories based on their calorie counts, and how it spent three years testing new items and working to eliminate surprisingly high-cal offerings. Customers love the transparency, but on the whole, most didn't change their orders.

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