7-Eleven will promote specials via mobile app all summer

05/24/2013 | MobileCommerceDaily.com

7-Eleven is running an "#Awesummer" promotion via its mobile application throughout the summer, offering mobile coupons and special offers such as 49-cent Slurpee weekends and free Snickers Ice Cream Bars. "7-Eleven is very excited at the fast growth of app downloads and great guest engagement in the app with the 'App Feedback' feature," says Danielle Ivey, senior manager of digital marketing.

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