B2B marketers need to adapt to the changing ways of buyers

05/24/2013 | iMedia Connection

Buyer behavior is constantly changing, but there are still trends that are important to monitor, Tony Zambito writes. Collaborative buyer networks have arrived, meaning B2B marketers should brace for a world in which buyers "play an active role in co-creating." Buyers want smart content, not just more of it, so prepare for some resistance, as well as demand for more one-on-one attention. "They can smell automation," Zambito writes.

View Full Article in:

iMedia Connection

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY