Greek yogurt trend won't fade, say experts

05/24/2013 |

Greek yogurt, with its broad consumer appeal and healthy nutritional profile, isn't a passing fancy, marketing experts say. "If food provides only novelty, it's a fad. If it saves time, money and has a halo of health, it's here for the long run," says trend expert Harry Balzer, chief industry engineer of NPD, a consumer marketing research firm.

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