Netflix campaign for "Arrested Development" earns widespread buzz

05/24/2013 | FastCoCreate

Netflix built major buzz ahead of the May 26 premiere of the latest season of "Arrested Development" with months of multiplatform outreach, such as hidden Easter Eggs on the Netflix site and guerrilla marketing stunts, such as taking the show's frozen banana stand on tour. The show has garnered triple the buzz that another Netflix exclusive series "House of Cards" received this year, according to research from NetBase. "It gets people saying, 'What is this? Why are people lined up for frozen bananas?' It's pulling them in in a way that's not intrusive," said University of Southern California marketing professor Ira Kalb.

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