Twitter lets brands target TV viewers in real time

05/24/2013 | New York Times (tiered subscription model), The

Twitter has a new ad offering that will allow brands and TV broadcasters to send targeted messages in real time to people whose Twitter chatter reveals that they are watching particular TV shows. Brands could use the technology to target ads or promotions to viewers who have just seen an ad for their product on TV. "This will allow us to really align much more of the work we're doing day in and day out," said Tim Castree of MediaVest USA.

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New York Times (tiered subscription model), The

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