Why green marketers should steer clear of suicide

05/24/2013 | TriplePundit.com

Hyundai raised eyebrows recently with an ad that showed a man attempting to commit suicide by inhaling the fumes from the exhaust of his Hyundai iX35 -- the kicker being that the iX35 is hydrogen-powered and has nontoxic, 100%-water emissions. The ad didn't go down well with consumers. "The result was lot of angry responses from people all around the world who found the ad insensitive and offensive," writes Raz Godelnik.

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