Banana Republic to sponsor new fashion TV reality show

05/25/2004 | Advertising Age (tiered subscription model)

Banana Republic, Cotton Inc. and L'Oreal all have inked deals to sponsor an upcoming Miramax TV fashion reality show called "Project Runway," according to sources. The show, in which contestants will compete for a Banana Republic designing job, will be hosted by model Heidi Klum and likely will debut in November.

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