The ad revolution will not be televised

05/25/2005 | Reuters

The $9 billion expected to be spent on this year's TV network upfronts sounds impressive, but is a mere fraction of the $250 billion marketers spend annually in trying to lure U.S. consumers. With growth trends in online advertising dwarfing the single-digit growth in network and print, traditional media outlets are feeling the squeeze.

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SmartBrief Job Listings for Media

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