Gamers want more marketers to play

05/25/2006 | CNET

Until recently, all but a few major advertisers shied away from in-game advertising's highly sought-after 18 to 34 demographic because of the fragmented market and technical problems. But that may change, with the advance of new dynamic technology that easily allows logos and visuals to be dropped into games and the development of new methods for tracking ad-impressions and click-through rates.

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