Wendy's founder inspires new campaign from Saatchi

05/25/2007 | Adweek

For its new "Kicking Trees" campaign from Saatchi & Saatchi, New York, Wendy's is emphasizing that its burgers are made from fresh meat, not frozen. The campaign, with the tagline "That's right," is meant to distill the basic business credo of founder Dave Thomas to today's 18- to 24-year-olds.

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