A new dimension in advertising

Interactivity is the watchword in a new wave of 3-D advertising. "Augmented reality," or AR technology, allows consumers to insert their own images into 3-D landscapes. Tom Bedecarre, chief executive of AKQA, which created an AR campaign for the U.S. Postal Service, said, "It's the new bright and shiny object that marketers want."

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY