Column: Sales, marketing knowledge increasingly important

05/25/2010 | Travel Research Online

Columnist Richard Earls argues sales and marketing knowledge will become increasingly important in the travel industry, eventually surpassing product knowledge. "The best travel consultants of tomorrow, the ones earning six figure commissions, will be professional sales people," Earls writes. "They will know the travel industry for sure, but they will know more about professional marketing and sales."

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