Don't underestimate the value of R&D

05/25/2010 | Business-Strategy-Innovation.com

To calculate your innovation program's ROI, it's important to take into consideration not just the costs of coming up with new ideas, but also the costs of the problems they sought to solve. Simply accepting the status quo carries real and measurable risks, writes Matt Heinz, and bosses need to take that into consideration to figure out what their innovation programs are really worth.

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