IAB creates Multicultural Council

05/25/2010 | MediaPost Communications

The IAB's new Multicultural Council, which takes the place of its Hispanic Committee, is intended to help shed new insight on issues affecting multicultural marketing online and to ensure accurate metrics for all segments of the U.S. market. "The Multicultural Council will provide our industry with an important forum where we can work towards critical marketplace improvements," said Mark Lopez, co-chair of the council and the chief operating officer of Terra Networks. "We also want to further our efforts in educating marketers and agencies to innovate and connect with this growing audience."

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