Study: Why BMWs are more social than burgers

05/25/2010 | Fast Company online

Fast cars are far more social than fast food, according to a study. An analysis of various brands' "social currency" found that luxury-vehicle brands were far more likely to be talked about on social networks than were fast-food brands. "Cars will always embody and express our social selves to a greater degree than hamburgers," writes Kevin Randall.

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