DTV is vital in giving Bounce TV broad distribution

05/25/2011 | Television Business Report

The new African-American broadcast network Bounce TV will have access to half of U.S. households when it launches this fall, thanks to digital TV. LIN Media and Raycom Media have signed to carry the network in 31 major markets via DTV. Bounce's quick distribution shows how broadcasters can take timely advantage of spectrum as long as it's available to them.

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