Facebook's local-business guru tells all

05/25/2011 | USA Today

Places, Deals, Likes, ads -- Facebook has introduced so many marketing opportunities that it might be hard to keep them all straight. In this Q-and-A, Emily White, Facebook's director of Local, discusses how small businesses can raise their profile on the social giant. Among other topics, she reveals how often you should post content to your customers -- probably less than you think.

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