Reaching Out to SMBs Online


According to a recent survey conducted on behalf of the Small Business Association (SBA), 27% of all US small and medium businesses do not have access to the Internet. Of those SMBs that are able to go online, 58% connect to the Internet via some kind of broadband connection, while the remaining 38% still use a dial-up connection. For online marketers, this means that in order to reach the broadest number of SMBs, they need to consider that a significant portion of their target audience may still not be ready to receive rich media ads, or visit graphics-rich websites that take too much time to download. With Jupiter Research recently reporting that 49% of businesses are planning two to four major development initiatives during 2004, it is important to remember that not everyone has passed over to the broadband world.

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO