Coca-Cola relaunches Fresca

Interpublic Group's Campbell Mithun will help Coca-Cola relaunch the 39-year old, zero calorie drink with two new flavors this fall, Sparkling Peach Citrus Fresca and Sparkling Black Cherry Fresca. "We believe Fresca's new look and expanded flavor offerings will appeal to folks who are looking for a unique taste beyond the ordinary," a Coca-Cola employee said.

View Full Article in:

USA Today · Adweek · MSNBC · Journal and Constitution (Atlanta) (free registration)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
University of Southern California
Los Angeles, CA
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Hospitality and Customer Service Instructor
The Culinary Institute of America
San Antonio, TX
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Culinarians Wanted, Kitchen Management Training in NYC
Hillstone Restaurant Group
New York City, NY