Digital firm gets companies to market with meaning

05/26/2008 | Advertising Age (tiered subscription model)

Advertisers need to create campaigns that entice consumers to learn more -- not ones that force products and messages on them, according to a digital marketing firm. The company refers to this method as "marketing with meaning," and says its tactics have worked for companies such as Procter & Gamble and ConAgra.

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Advertising Age (tiered subscription model)

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