Study says cable will rise in this year's upfront

05/26/2008 | Mediaweek

Cable networks will rake in 5% more in ad revenue in this year's upfront while their broadcast counterparts bring in 3% less, according to a new study from Lehman Bros. "We believe cable networks are becoming an attractive and realistic alternative to broadcast for TV ad buyers because of its growing audience, improvements in original programming and cheaper CPMs," said Lehman analyst Anthony DiClemente.

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