5 strategies for mixing social media with e-mail marketing

05/26/2010 | Entrepreneur online

Social media offers the opportunity to share and engage with a great number of prospective customers, while e-mail offers a more intimate level of communication and can take relationships built through social media to the next level, writes Gail Goodman. She advises business owners to use their e-mail list to build a social-media network and to draw readers back to a website or blog.

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