Pennsylvania Tourism designs a Foursquare road trip

05/26/2010 | Adweek

The Pennsylvania Tourism Board has launched a campaign, "The Fantastic Roadtrip-a-Matic," that incorporates Foursquare check-ins as a sort of on-the-go travel guide. "It's an additional incentive to travel these road trips," said Steve Red of Red Tettemer, which developed the effort. "It's all about treasure hunting and finding secret niches and places and getting rewards for it."

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