7 ways to fuse SEO and social outreach

05/26/2011 | SmartBrief/SmartBlog on Social Media

Social media and search engine optimization should go hand in hand, Lee Odden of TopRank Online Marketing said at a BlogWorld event this week. No matter how engaging and carefully crafted your social content, Odden says, you still need to make sure your users are able to find you; and, once users find your content, it needs to be engaging enough to retain their attention.

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