Gap aims to build all its brands with mobile-optimized site

05/26/2011 | MobileCommerceDaily.com

Gap has optimized its website for mobile shoppers, aiming to boost sales across all its brands and channels by making it easier for consumers to access product information wherever they are. Smartphone users enter the site using their Web browsers instead of an application, and from there they can search for online and in-store products at Gap's five top brands.

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