How Cisco took control of its sprawling social presence

05/26/2011 | SmartBrief/SmartBlog on Social Media

Cisco Systems last year launched a social strategy that focused on asking departments not simply to dive headlong into the world of social media, but to think carefully about whether social media made sense for them. That has helped rein in a social presence that, with 150-plus outposts on YouTube alone, had threatened to spiral out of control, and allowed Cisco's Amy Paquette to create a unified brand identity across the company's social channels.

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