Report: Mobile users aren't seeking out quickservice chains

05/26/2011 | QSRMagazine.com

Only 36% of consumers likely are to use their mobile devices to search for information on quickservice restaurants, compared with 64% for fine-dining establishments and 62% for local restaurants, according to a report from Equation Research and QSR. Consumers don't typically seek out reviews of quickservice eateries or search for locations, which means chains need to find more creative ways to use mobile in their marketing, Equation researcher Chris Burke said.

View Full Article in:

QSRMagazine.com

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Buyer
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Senior Culinary Buyer
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Corporate Executive Chef
American Food & Vending
Syracuse, NY
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations