Advertising's next frontier: Online video

05/27/2004 | iMedia Connection

Marketing guru Rebecca Weeks says Web-based video advertising is one of the hottest topics at this week's AD:TECH conference in San Francisco. Some obstacles to widespread Internet video acceptance remain, but the medium's ability to deliver detailed metrics is very attractive to marketers and should drive it forward in coming years, Weeks says.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA