Beverage industry takes stock of changing consumer tastes

As Americans continue to turn away from sugary, carbonated drinks, soft drink industry heavyweights say they will have to turn their focus from product innovation back to customers. Though some think better marketing tactics can shore up core brands, one industry analyst wrote in a report this week, "The glory days of the big mass-market carbonated soft drink brands are probably over."

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Journal and Constitution (Atlanta) (free registration)

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