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05/27/2008 | Wall Street Journal, The

Marketers are increasingly embracing mobile text message advertising, because its click-through rates typically exceed those for Web banners, and because consumers are thought to be more receptive to marketing pitches they elect to receive. EMarketer predicts that the total market for mobile SMS ads will reach $1.5 billion this year, up 82% over 2007.

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Wall Street Journal, The

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