More marketers opting for Web, video ads over men's magazines

05/27/2008 | Advertising Age (tiered subscription model)

Although they are not abandoning print completely, JVC and Southern Comfort are among the marketers trying to reach young men who have stopped buying ads in men's print stalwarts like Rolling Stone and Maxim and Playboy in favor of branded entertainment plugs on sites like Heavy.com.

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Advertising Age (tiered subscription model)

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