Revenue Science now offers marketers chance to target by season

05/27/2008 | ClickZ

Revenue Science's behavioral marketing clients now can pitch their products based on three "seasonal segments" Summer Seasonal Shoppers, Summer Travelers and Summer Outdoor Enthusiasts. "For every product or purchase there's a window when someone is in the market for it," said Monty Hudson, VP of sales and media at Revenue Science. "It makes sense to apply that to annual seasonality as well."

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