For big restaurant brands, old rules no longer apply

05/27/2009 | USA Today

Restaurants increasingly are redefining their brands with new offerings. KFC, for example, is selling grilled chicken, McDonald's is making a name in coffee, and Pizza Hut has pasta on its menu. "This is a defining moment for the industry," says Hudson Riehle, research chief at the National Restaurant Association. "The financial crisis has brought with it a redefining of boundaries."

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